Question

Frank Pepe follows a unique strategy in which it gives away free pizzas a week prior to the opening of one of its restaurants. What advantages does this provide Frank Pepe's?, A.Creating awareness, B.Facilitating reseller support, C.Retaining loyal customers, D.Reducing sales fluctuations, E.Combatting competitive promotional efforts.

Answer 1

Answer: All of the above answer choices

All the answer options given above are the advantages of Frank Pepe's unique strategy. Because all these terms are part of the business promotion.

Let's check each one:

1) creating awareness. Making customers aware of the product is crucial to initiate promotion process.

2) Facilitating reseller support. It is a part of promotion by which reseller support the producers of new products.

3) Retaining loyal customers. It is a good practice to make effort for customer retention.

4) Reducing sales fluctuations. This kind of Promotional techniques is often designed to stimulate sales during sales slumps.

5) Combatting competitive promotional efforts. It lessen the effects of competitor's promotional or marketing programs. It may not increase sales but will prevent decrease in sales.