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Frank Pepe follows a unique strategy in which it gives away free pizzas a week prior...

Frank Pepe follows a unique strategy in which it gives away free pizzas a week prior to the opening of one of its restaurants. What advantages does this provide Frank Pepe's?

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Answer #1

This is an unique strategy and is called free sample distribution. This helps Frank Pepe to get the reviews from the persons whom he is giving for free. If there is any improvement that needs to be done, then they can work on it. It also makes the person receiving the free pizzas to get into a habit of having the pizzas. So once the shop opens, they will have to buy it.

This is an advertisement strategy as the news of getting free pizzas spread and the brand name gains popularity. Frank Pepe also gets an idea of how well the outlet is equipped to handle pressure when they actually start to operate.

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