Question

Apple is losing money since Steve Jobs died. Provide imperical evidence to support this claim as it pertains to finance. Provide references APA format

Answer 1

It cannot be said outrightly that Apply has been losing money since the death of Steve Jobs. The impression in the market is such that Apple is not doing well. But in reality, the company has been performing fairly well. Most of Apple's revenues come from IPhone and there has been a steady income from it through out Cook's leadership. If there has been any area where the company has been losing then it is in the introduction of a new product in the market. Unlike in the times of Jobs, there has been less innovation in the times of Cook. The lack of innovation and inability to come up with new products in terms of technology is a negative aspect that has been noticed in Apple off late.

Reference:

Cadie Thomson, "How Apple has changed since Steve Jobs" June 2013, Cnbc