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In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type...

In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product?

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Answer #1

Following are some of the products for which consumers prefer substitutes:

  • Shopping products that would include products like cameras, TV’s, briefcases, airline tickets etc.
  • Unsought products. These are products with which consumers are unfamiliar or don’t want initially. This would products like burial insurance, thesaurus & blood donation at Red Cross etc.
  • Convenience products: these would include products like toothpaste, cake mix, atm cash withdrawals etc.
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