Question

Brand preference is the stage of brand loyalty at which consumers rely on previous experience with a branded product when choosing it, if available, over competitors’ products.

Group of answer choices

True

False

Answer 1

Ans. = (Option A) True

Brand Preference means when a consumer prefers or desires a particular company's brand over the other brands even if these are equally - priced, on the basis of Previous Experience.

Consumers may Pay More to get a product of a particular Brand.

That's why, companies try to make loyal customers. So that they don't switch to other products when prices rise.

This depends on various preferences -
A) Brand Experience
B) Brand Benefits
C) Brand Personality, etc.

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