Question

Subject:- Strategic Management

iPhone 5. In 2013, Samsung introduced the new Galaxy
S4 model, further intensifying the head-on competition
with Apple.
Uncharacteristically, Apple botched the product
launch for the iPhone 5. The embedded Apple map
app was far inferior to Google maps, which was used
in earlier versions of the iPhone. Subsequently, Apple’s
top management team also experienced sudden turn-
over, with some of its executives being forced out. In
one instance, CEO Tim Cook asked Scott Forstall, vice
president of iPhone and iOS Software and a Steve Jobs
protégé, to leave after Forstall refused to sign an apology
letter to customers for the shortcomings on the iPhone
5’s mapping service. The head of Apple’s famed retail
operations was also forced out after only six months on
the job.
After reaching $658 billion in market valuation
and becoming the world’s most valuable company, by
March 2013 Apple’s share price had dropped more
than 45  percent, wiping out close to $290 billion in
shareholder value. Clearly, while it is difficult to gain a
competitive advantage in the first place, it is that much
more difficult to sustain it.38

Questions
4. Why do you think it is so hard not only to gain but also to sustain a competitive advantage?

1 to 2 paragraphs (5 sentences per
paragraph)

Answer 1

In a highly competative market it is not easy to keep a edge over your competitors.You have to keep innovating and experiment new things.And it won't be just you making moves.So you have watch market always to see which side it is going to move.

                                    Somesay you have to see market as your own child,watch as it grows and feed with healthy.And even then sometimes you fail because you didn't give customers what they needed.Even if you don't do nothing nothing wrong, still you could lose,like in the case of NOKIA.They didn't do anything wrong but they didn't do the right thing either.