Question

Assume your good (paper towels) has both a consumer and a business market. How will you market these, based on the different decision processes of each market? Pick two of the environmental forces you believe will have the most impact on the paper towel market and describe why you believe this.

Answer 1

Solution: For consumer market, one would prefer marketing through Television advertisements or newspaper advertisements. For business market, one would prefer advertisement through trade fairs or trade exhibitions for better market penetration.

Two environmental factors that will have most impact on the paper towel market are:
1) Recycling of used paper towels for fresh production - This factor will avoid cutting more trees (natural resource) for more production of paper towels and;
2) Biodegradability of paper towel - This factor will ensure that used paper towels in case left to decay, will decay naturally and will not harm the environment.