Question

a. The Beadterprise is a business that retails African fashion accessories at the Arts Centre Emporium. To drive sales, sales assistants interact with potential customers; telling them the stories of the artifacts; explaining the significance of designs; and selecting accessories that fit clothing, body shapes, and mood of the customer. However, this is only possible with buyers who walk to the shop. Whenever they try to reach the larger market in the diaspora through agents and pictures, they lose the ability to tell the rich story that precipitates sales

Explain to the owner why adopting sell side E-commerce is a better alternative to help the business to get the rich message across to the world than the traditional market practices.

b. Maize is a major Ghanaian staple that is produced in thousands of farms across the country. The product is bought by market intermediaries, and carted in trucks to big maize markets in the regions. From these markets, retailors buy bags of maize that they retail to millions of customers from market stalls and other outlets across the country.

i. Identify the players in the industry value chain described above.

ii. Identify and explain two E-business interventions that can improve the efficiency of operations at the Industry level?

Answer 1

Answer-1)

The e-commerce can be a good alternative for Beadterprise. In the business transactions the e-commerce is the usage of digital information and electronic communications processing technology wherein the parties would be interacting electronically instead of the direct physical contact. Beadterprise should adopt E-commerce than the traditional market practices because of the following reasons:

--The E-commerce would eliminate the geographical limitations by allowing the purchase anywhere thus opening up a wider coverage for the business

--It proves to be highly cost effective because needs the low investment in comparison of the traditional way of setting up a physical store and paying the costly monthly rental and maintenance. Better and enhanced inventory management through e-commerce can help the business to grow

-- The business can add the picture and its rich stories on the web-site as e-commerce promotes information abundance without limitations

-- The convenient browsing experience helps the potential consumers to research, explore, and compare at the Arts Centre Emporium for a better and quick decision making

-- Consumer buying experience will be improved when Beadterprise instantly notify the consumers for any new deals, promos, etc., through newsletter subscription and email marketing

-- E-commerce allowing business to understand its consumers’ user behaviour and thus Beadterprise may plan out on communicating with a specific target audience based on its data collection

-- E-commerce can be open all the time thus would increases the number of orders for the business

As per policy we have to answer first question