According to "All time box office rank", Avengers: Endgame in 2019 is the highest lifetime gross at $2.7 billion. FYI, the Box office is calculated with the number of ticket sales multiplied by the price of the ticket.
However, your grandfather said "No, that's not true, when I was young, everyone went to see Star Wars: Episode IV - A New Hope, back in 1977. I am sure that Star Wars Episode IV probably sold more tickets than Avengers Endgames."
It turned out that your grandfather was right. Explain succinctly why.
The simple answer to this is inflation. the price of the tickets have risen so much that despite selling more tickets, Star Wars: Episode IV - A New Hope's box office collection was less than Avengers: Endgame. Let us take an example:
Suppose Star wars sold 1000 tickets and the price in 1977 was 100 per ticket. Thus, collection = 1000*100 = 100000
Now, suppose Avengers sells lower number of tickets = 900 but prices have risen to 150 per ticket, box office = 900*150 = 135000, 35% higher than that of Star Wars.
Thus, grandfather is right when he talsk about the number of tciketd sold
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