Question

You work on the Coca-Cola account. The client is ready to introduce a new product and wants to hear some campaign ideas to consider. Typically, this client will consider four ideas before deciding on one to move forward.

• The announcement: Coca-Cola has decided to add chocolate to its line of flavored Cokes, cherry and vanilla. They choke on the name Chocolate Coke, though; and so, to start with they would like a better name.
• Come up with four ideas for a name for this product and a tag line for each. Knowing what you do about the Coke brand and imagining the possibilities for Chocolate Coke, determine the One Thing and then use the Creative Tree (on Canvas) to move forward.

Answer 1