Natural Light Beer is a favorite of college students, who lovingly refer to it as "Natty Light", however shockingly few college graduates drink Natty Light. How would you expect the market demand for Natural Light Beer to change in response to a decrease in average consumer incomes?
Answer:
The market demand for Natural Light Beer will
increase when there is a decrease
in average consumer incomes
Natural Light Beer is an inferior good. It is a favourite of college students because it is low cost. But when students graduate and start earning income, they stop the consumption of Natty Light and switch over to better brands. However, when the average consumer income decreases, the market demand for Natural Light beer will increase. This is the proerty of inferior goods. Inferior goods like Natty Light are inversely proportionate to consumer income.
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