Question

Frequent flyer programs are targeted more toward business travelers (who do not pay for their own...

Frequent flyer programs are targeted more toward business travelers (who do not pay for their own tickets) than leisure travelers (who do). Explain their effect on each type of traveler. Why is there a difference?

Homework Answers

Answer #1

A leisure traveler couldn't make much use of the frequent flyer program because of the fact that he doesn't travel regularly so that he could get the points on the whole and that is the reason why they aren't targeted muchand on the other hand business travellers travel a lot and on a bulk where this frequent flyer feature enables them to to make the maximum use of the benefit provided and that is why there is actually a difference between them and business travellers are preferred

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