The Pacific Gas and Electric Company (PG&E) is an
investor-owned electric utility. PG&E provides electricity to
most of the northern two-thirds of California, from Bakersfield
almost to the Oregon border which represents 5.2 million
households.
1. In this question we will look specifically at the market
for electricity in Bakersfield, where PG&E is the sole provider
of electricity. Suppose PG&E is a natural monopoly with very
high fixed costs, but a constant low marginal cost. Draw the ATC
and MC curves for PG&E on a single diagram.
2. Still focusing on Bakersfield, draw a generic
downward-slopping demand curve and the associated marginal revenue
(MR) curve.
3. Now let’s combine these two graphs. Assume PG&E is a
single-price profit-maximizing monopoly. On a single diagram draw
the MC, ATC, demand curve (D) and marginal revenue MR curve such
that PG&E is making a profit in Bakersfield. Find the
equilibrium price and quantity.
4. Now suppose that the California Public Utilities Commission
is concerned over PG&E's monopoly status in Bakersfield. It
considers making PG&E set the price such that it equals the
marginal cost.
a. Draw a diagram of PG&E in Bakersfield under this
regulation.
b. Would the firm shut down in the short run?
c. Would the firm exit in the long run?
5. Now suppose that the California Public Utilities Commission
wants to set the lowest possible price such that PG&E will
operate in the long run. Assume also that subsidies are not
available; only the price can be regulated.
a. Draw a diagram of PG&E in Bakersfield under this
regulation.
b. What would be the profit?