The introduction of marginal utility is credited typically to its near-simultaneous development in the latter part of the 19TH century by Stanley Jevons, Leon Walras, and Carl Menger. Like many important developments there are, with hindsight, predecessors. One of the more intriguing predecessors was a member of a distinguished family of mathematicians who developed a theory of diminishing marginal returns to explain the St. Petersburg Paradox - the seemingly irrational refusal of gamblers to bet in accordance with the game’s infinite expected value.
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Spontaneous order |
John Kenneth Galbraith |
Daniel Bernoulli |
Cardinal utility |
Comparative advantage |
Tableau Économique |
Consumers sovereignty |
Thomas Carlyle |
Charles Dickens |
Daniel Bernoulli |
Biological evolution |
Adam Ferguson |
Joseph Schumpeter |
Neoclassical economics |
Economic man |
Ben Franklin |
Jonathan Swift |
Adam Smith |
Stanley Jevons |
Jeremy Bentham |
Ronald Coase |
Alchian and Demsetz |
Daniel Bernoulli belonged to a family of distinguished mathematicians. He was born in Groningen in the Netherlands in a family originally from Antwerp. Bernoulli offered a solution to the St. Petersburg paradoxas the basis of the economic theory of risk aversion, risk premium, and utility. Bernoulli often noticed that when making decisions that involved some uncertainty, people did not always try to maximize their possible monetary gain, but rather tried to maximize "utility", an economic term encompassing their personal satisfaction and benefit. Bernoulli realized that for humans, there is a direct relationship between money gained and utility, but that it diminishes as the money gained increases. For example, to a person whose income is $10,000 per year, an additional $100 in income will provide more utility than it would to a person whose income is $50,000 per year.
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