Question

Identify a specific casino property of your choice. Please list the location (City, State, Country) and ownership group and any brand affiliation. Please include a description of the property's offerings, both gaming and non-gaming. Include an overview of the local market, if you believe it will be helpful. Discuss your selection's classification of type of property (integrated resort or frequency/repeater market casino). Include your reasoning (based on M2 readings/lecture) for the classification as one type versus the other. State your well founded opinions on why the casino operator selected Integrated Resort versus Frequency Market

Answer 1

Let’s take Delta Corp Casino Chains in Goa, India which is one of leader in casino businesses with economic moat. This group builds and operates casinos majorly in Goa which is a prime location as it provides holiday customers who are there for vacation and leisure.

Apart from gaming revenue the group also add the hotel revenue which are clubbed with casinos.

why does Delta Corp is successful in a country like India where people still think gambling is a social taboo is because it focuses only on the customers who are liberal rather than attracting mass attention.

Apart from usual casinos the complementary services attract a lot of customers to the chain and this leads to repetition of customers and brand loyalty.

so, integrated stay and resort are the appetizers that attracts the customers which turns them into customer base for casino. A plain vanilla casino chain would have failed in creating a base as it would have been discarded as social evil by the local diaspora.