Question

Describe how Zillow uses business intelligence to create a unique product for its customers?

Answer 1

Zillow creates a Unique product for it customers by analyzing external and internal organization information. By doing this Zillow gains knowledge about the customers needs so that it can compile them to make a unique product for them. Information about their competitors help them to provide its customers with that their competitors aren't. This gives them the first mover advantage in the market. The market trends are also learnt about to meet the customer's requirements. This is how Zillow uses business intelligence to create a unique product for its customers.