Question

In terms of segmentation strategies, are car companies focusing on behaviors, demographics, pyschographics, or geographic location (or a combination of all the above)? Which do you feel to be the most important?

Answer 1

Answered:-1. in geographic strategy markets divides based on place or regions and demographic segmentation market divides based on customer group like gender, age, icnome group of people, sex and eductaion levels etc.
if we go with geophic strategy, it would be common for all consumers and there will not be any product differentiaon. in demographic segmentation the products are more customer centric and specific for each group.
loyalty segmentation is a part of behavioral segmentation, and here customer emotions play a mojor role to chose a product. producer targets the weak point of customers and targets it.
clusturing is the process of dividing the total activity into different stages and each stage or work is assigned to a skilled and specific person.
work specilization is benefit to the organization to get good will and brand name in market.