Question

This question involves using your critical-thinking skills toward e-commerce marketing and advertising concepts. First, place yourself in the role (mindset) of an e-commerce entrepreneur. Then, select one of the strategies, techniques, or features of e-commerce marketing and advertising concepts from earlier in the course, and explain why it is an effective practice.

Answer 1

One of the important features of e-commerce marketing and advertising is viral marketing. Advertising online creates more visibility for the company as it is viral as compared to off line methods of marketing. It leads to positioning over a larger segment of the population. Since no physical set up is involved in online interfacing, thus it reduces cost for the company and thus increases profits. On the other hand considering the same from the point of view of the buyers its increases the choice set of the buyers and there is also an ease of availability in purchasing online with less time and cost involved due to reduction in number of intermediaries.