A good marketing strategy analyses customer choices by
understanding and monitoring customer's behaviour and
action's.
These analysis results help marketers to change their
strategies and devise new ones that can help customers in making
better choices between any two similar goods.
Most of the market's devise their strategies, which helps the
customers to connect emotionally and choose the best product.
For example, in online shopping sites like Amazon, flipkart etc
customers prefer buying those goods having higher ratings and
reviews over other's.
Through this we can understand that marketing strategies can
influence choices.