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How did Caterpillar, a heavy equipment manufacturer, regain a competitive advantage in the global construction machinery...

How did Caterpillar, a heavy equipment manufacturer, regain a competitive advantage in the global construction machinery (or heavy equipment) industry? Be sure to use its business-level strategy and core-competencies.

https://www.youtube.com/watch?v=jk7AQ_B3qTU

Don't need an essay! But, do need to focus on last part...business level strategy and core competencies. Thanks. Based off this 2 min video.

Business   Economics   
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Caterpillar is known for it's high level machinery which are strong and durable. It's main strength is the dedication with which it produces the product . These machines stand top among various other machines because they are more strong and more reliable. The main core competencies of Caterpillar are quality , safety and cost saving techniques. Using these competencies it built it's strategy which is to serve it's customers with dedication as customer satisfaction is the most important . They aim to produce machines with best quality within time and that are much reliable. They operate with a well planned schedule and try to reach the expectations of the customer.

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