Question

6. Every time you go to the store, you purchase Charmin toilet paper. You don’t really think about why you purchase Charmin because you purchase it out of habit. What type of purchase decision making is this?

A Select one: a. Intermediate problem solving

b. Bounded rationality

c. Routine choice

d. Extensive problem solving

e. Neutral decision making

7. When consumers shop for new automobiles, they often are consider the braking system. Most consumers feel that an anti-lock braking system is an important, valuable attribute to have. However, most brands offer this important feature. Thus, according to your readings on attribute importance and uniqueness, what type of attribute is an anti-lock braking system in this example?

Select one:

a. An irrelevant attribute

b. A parity attribute

c. A defensive attribute

d. An optional feature

e. A determinant attribute

8. Which of the following is not a possible motive to engage in consumer decision making?

Select one:

a. All of the above are possible motives.

b. Problem avoidance

c. Dissatisfaction

d. Normal depletion

e. Problem removal

9. Which of the following is not one of the perceptions of risk discussed in your readings?

Select one:

a. All of the above are perceptions of risk.

b. Psychological risk

c. Physical risk

d. Financial risk

e. Functional risk

10. Which of the following statements about variety seeking is false?

Select one:

a. Involvement is low for variety seekers so they may switch brands to reduce boredom.

b. A person who enjoys trying new products out of curiosity is high in intrinsic variety seeking.

c. Derived varied behavior describes situations where consumers’ brand switching is either externally imposed or extrinsically motivated.

d. Variety seeking involves low levels of involvement and low levels of information processing.

e. Variety seeking is the opposite of brand loyalty.

Answer 1

6. C.)) Routine Choice

Purchase thing out of routine habit is Routine Choice.

7. e.) A determinant attribute

Consumers have certain needs when they buy products. They could conceivably buy products from four or five vendors. However, they usually evaluate determinant attributes that are most important for a particular buying decision, whether its one or three attributes.

8. a.) All the above are possible motives

Some of the possible motives we're :

a. Quality and performance

b. Problem avoidance

c. Dissatisfaction

d. Normal depletion

e. Problem removal

f. Price and value

g. Familiarity

h. Convinence

9. a.) All the above are perceptions of risk.

Types of perceptions of risk were :

a. Social risk

b. Psychological risk

c. Physical risk

d. Financial risk

e. Time risk

f. Functional risk