Question

Demographics is a good determinate of:

	a.	The choice between competing brands
	b.	Global segments in terms of size AND consumption levels
	c.	Global segments in terms of size
	d.	Consumption levels

Principal documents in exporting for foreign governments are all of the following EXCEPT:

	a.	Certificate of origin
	b.	Pro forma invoice
	c.	Consular invoice
	d.	Customs invoice

All of the following are in the same macro-cluster EXCEPT:

	a.	Austria
	b.	Canada
	c.	Finland
	d.	U.S.A.

The least expensive, quickest and most common way to learn about customers is:

	a.	Focus groups
	b.	Trade surveys
	c.	Questionnaires
	d.	Direct observation

The most common basic for segmenting a country’s market is:

	a.	Demographics
	b.	Economics
	c.	Ethnicity
	d.	Values

Answer 1

1> b> Global segments in terms of size AND consumption levels

Demography determines the consumption level of a good (some brand may be popular amoung a section and not in another) and it also tells the size of the market it gains by the size of it.

2> d Custom invoice

Custom invoice is not a required document for foreign export, as it is cleared within the country beforehand.

3> c Finland

Finland is more socialist than the other 3 countries, it has higher tax rate, conscription and different laws, so it is not part of the same macro-cluster.

4> d Direct Observation

Just observing the data pattern and looking at customer demographics and profile does not require large amount of money, it is the easiest and cheapest way to get information on customers.