The average consumer of fine wine has a monthly demand curve for wine which can be represented as P=44-2Q where Q is the number of bottles of wine purchased in a month. The marginal cost for WineWarehouse.com to sell a bottle of wine is MC=20. Provide a graph to go along with your analysis.
For what discount rates would the firms be able to sustain this collusion in an infinitely repeated game if they each play a grim trigger (Nash Reversion) strategy in the game below (payoffs in Millions of $):
Wine.com |
|||
Collude |
Defect |
||
Wine Warehouse.com |
Collude |
8,8 |
-4,12 |
Defect |
12,-4 |
0,0 |
In the first case monopoly's profit maximization results in Q = 6 and P = 32. Use MR = MC approach
MR = 44 - 4Q and MC = 20
44 - 4Q = 20
24 = 4Q
Q = 6 and so P = 44 - 2*6 = 32
Second question
In case there is no deviation, a player’s payoff is 8 for infinite period.
If any player deviates in first period he will be able to secure 12 in that period but will receive 0 for each period forever. Hence the payoff is 12 + 0δ + 0δ2 + ... = 12(1−δ) + 0δ . The player has no incentive to deviate if the payoff from not deviating exceed the payoff from deviating:
8 ≥ 12(1−δ) + 0δ
8 ≥ 12 − 12δ
δ ≥ 1/3
This is the required value of discount rate required for no deviation fro collusive output.
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