Competitive Markets
The surfboard market has large firms (Channel Islands, Surftech), Medium size firms (Lost,
Firewire), and small “garage shaper” type firms (Pendo, Frye). The boards differ in design, materials, construction type, and custom options.
A. What market type is this? Draw a typical firm for this market making a loss. Show the TR and TC and Loss
B. Also draw the typical firm making a loss assuming perfect competition. Also show TR TC and the loss.
C. Describe the 2 adjustment stories. How would the consumer benefit from perfect competition in this case? How does the consumer benefit from imperfect competition in this case?
solution:
Economies of Scale. When a firm is already in market and start
operating at large scale it enjoys lower cost due to economies of
scale which makes it very difficult for the competitor who is
relatively small in size with low output to compete with already
existing firm. If incumbent firms enter, the already established
firm will decrease the price so much that they have to exit. Thus
higher average costs are one of the barriers to entry.
Access to resources: In this case firm enjoys natural monopoly as
it has access to resources which may be scarce in nature. Any new
firm may not be able to enter the market because he has no access
to resources.
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