Question

Daniel Clark owns Prime Print Shop in Poughkeepsie, New York. The company provides full service copies, plotting, scanning, and custom printing services to professional, municipal, and educational communities. Prime Print Shop claims on its website to be easy to work with. Part of the effort to be easy for customers to work with is being fair in pricing. But what does “fair” mean? To Clark, it means concentrating on outlays for materials and input from customers. Clark relies on customer feedback to determine fair rates. Much of the shop's work is customized, but many of the materials can be priced in a standard way, such as black and white copies. Clark also buys some materials in large quantities to get discounts, then promotes special deals when he can drop prices. He has learned that customers perceive prices to be fair when the products and services they purchase meet quality standards. Additionally, he takes pride in knowing his customers' names and providing personal service.

In Situation 1, what recommendation would you make to Daniel Clark about offering credit to his customers?

Answer 1

Daniel Clark must acknowledge the customer by offering additional discount and loyalty cards where he can get next purchases for lowest prices and recognising them on social media amd other mediums to make them feel special.

This ensures customers loyalty ajd positive word of mouth and simultaneously encourages other customers as referrals to purchase from Daniele clark. Since Daniel looks for recommended feedback from customers he must value them and preserve them and offer best quality products at lowest prices with ethical business practices and only then it can be considered fair and transparent which creates positive image and brand awareness amongst key customers.