The Japanese airline company, Kamikadze, which is the only agent
that offers flights to the Moon, has to set the price of full fare
(demand function: QN = 800 – 2PN) and the price of reduced fare
(demand function: QU = 400 – 2PU). The transport costs of one
passenger amount to 10.
(a) What is the firm’s maximum profit if there is one price for all
the passengers?
(b) What is the change in the profit level of this firm if the
company begins price discriminating. What will
be the price of a full fare and the price of a reduced fare?
QN = 800 – 2PN
QU = 400 – 2PU
a)
If the firm charges one price, it will maximize profit subject to the aggregate demand curve.
Adding both the demand curves we get,
Q = 1200 - 4P
P = 300 - 0.25Q
Total Revenue = TR = P*Q = (300 - 0.25Q)Q
Marginal Revenue = dTR/dQ = 300 - 0.5Q
MC = 10
MR = MC
300 - 0.5Q = 10
0.5Q = 290
Q = 580
P = 300 - 0.25Q = 155
b)
When the firm charges different price it equates the marginal revenue of each demand function separately with the marginal cost.
QN = 800 – 2PN
PN = 400 - 0.5QN
Total Revenue = TR = PN*QN = (400 - 0.5QN)QN
Marginal Revenue MR1 = dTR/dQ = 400 - QN
MC = 10
400 - QN = 10
QN = 390
PN = 205
QU = 400 - 2PU
PU = 200 - 0.5QU
Total Revenue = TR = PU*QU = (200 - 0.5QU)QU
Marginal Revenue MR1 = dTR/dQU = 200 - QN
MC = 10
200 - QU = 10
QU = 190
PU = 105
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