Question

Explain the difference between data produced by cookies and other tracking devices, on the one hand, and social data, on the other hand. Link your answer to the types of platforms required to produce these widely different types of data.

Answer 1

Cookies contain small text files, and information in those text files is subdivided in to attributes.

I will discuss some of the attributes in those text files:

1- A randomly generated unique number that is used to recognize your computer.

2- The domain name(the website to which cookie refers).

3- Data entered by the user via web forms.

4- Visited sub-pages

Example of cookies: Google analytics, Java Script, Sess.

Tracking devices other than cookies:

• Canvas finger printing
• Mouse tracking
• Browser fingerprinting
• Web beacons

1. Canvas finger printing: In this method, Hashing functions take chunk of data such as a piece of text, image, or audio and reduce it to a standardized amount of data without losing its uniqueness.
2. Mouse tracking: In this method, a number of functions are available for data handling operations, such as filtering or adding of new variables or trajectories. e.g mt_subset(filters mouse tracking data by trials) , mt_add_variables(adds new, self created variables to a trajectory array) , mt_add_trajectory(adds a new trajectory) , mt_bind(joins two trajectory arrays).
3. Browser fingerprinting: Website access logs on the server can collect data that is sent by your browser. At a minimum, that is usually the protocol and URL requested, the requesting IP address, the referer (SIC) and the user agent string.
4. Web beacon: It send small amounts of data from the browser to the web server without waiting for a response.

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