A.Weighted average cost of capital
In corporate finance setting, hurdle rate and WACC are the same thing.
WACC is used as a hurdle rate to assess whether or not a company produces value for investors measured by ROIC. If a company's WACC is greater than it's ROIC then the company is generating a net negative return on capital and vice versa.
"WACC can be used as a hurdle rate against which to assess ROIC performance. Investors use WACCas a tool to decide whether to invest.
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