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Victoria’s Secret sells through stores it owns. One advantage is that they have total control, but...

  1. Victoria’s Secret sells through stores it owns. One advantage is that they have total control, but what are the disadvantages?
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Answer #1

Disadvantages of victorias secret are:

1) Negative assosciation: most women may not be comfortable shopping openly for lingerie. This is the biggest disadvantage of the stores.

2) Poor penetration in tier 2 cities: This stores are mainly concentrated in tier 1 cities only.

3) Competition from online players: The owning and maintenance of physical stores involves more cost than online stores where there involves less fixed expenses and maintenance cost.  

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