Question

When the idea first occurred to her, it seemed like such awin-win. Now she wasn't so...

When the idea first occurred to her, it seemed like such awin-win. Now she wasn't so sure. Marge Brygay wasa hardworking sales rep for inpire Learning Corporation, a company intent on becoming the top educational sofware provider in five years. That newly adopted strategic goal translsted ninto an ambitious, million- dollar sales target for each of Impire's sales reps. Atthe begining pf the fiscal year, her share of the sale departmnt's operational goal seemed entirely reasonable to Marge. She believed in Inspire's products' The company had develope innovative, highlly regarded math, language, science, and social studies programs for the K-12 market. What set the sofware aprt was a sen for herself how Inspire programs could engage whole classroom of scores on thor=se increasingly important standardized tests bore out her subjective impression. But now, just day, before the end of the year, Marge's sales were $1000 short of her million-dollar goal. the sale tha would have put her comfortably over the topo fell throughtdue tl last-minute cuts in one large school system's budgett. At first, she was nearly overwhelmed wirth frustration, bbut then it occurred to her that if she contrubuted $1000 to Central High, the inner-city high school in her territory probably most in need of what she had for sales, they could purrchase the sofware and put her over the top. Her scheme would certainly benefit Central High studentsm Achieving her sales goal would make Inspire happy, and it wouldn't do her ans harm, either profrssionally or financial. Marketing the goal would eanr her a $10,000 bonus check that would come in handy when the time came to write out that first tuition check for her oldest child, who had just been accepted to a well-known, private university. Initially, it seemed like the perfect solution all the way around. The more she though about it, however, the more it didn't quite sit well wth her conscience . Time was running out.She needed to decide what to do.

WHAT WOULD YOU DO

1) DONATE THE $1000 TO CENTRAL HIGH, AND CONSIDE THE $10,000 BONUS REDUTN ON YOUR INVESTMENT.

COURSE: UNDERSTANDING MANAGEMENT

Homework Answers

Answer #1

I would rather donate $1000, it is because the school to which amount is to be donated is in need of fund and if any help is made to it, it will not only help in achieving the target but will also firm a strong relationship or bond with the school for a long term period and it will give a positive message in the society that the company is not only there for earning but is interested in the social good and thus will certainly boost it's order book for the future , thus in this way company can achieve twin objectives by donating a small amount.

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