Complete the table below for contribution margin per unit, total contribution margin and contribution margin ratio.
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Alpha
Contribution margin per unit = selling price - Variable cost
= 21 - 10
= $11
Total contribution margin
= 2,460*11
= $ 27,060
Contribution margin ratio
Total sales = 2,460*21 = 51,660
= Contribution margin / total sales
= (27,060/51,660)*100
= 52.38%
Beta
Contribution margin per unit
= 78 - 32
= $46
Total contribution margin
= 12,800*46
= $588,800
Contribution margin ratio
Total sales = 12,800*78 = 998,400
= (588,800/998,400)*100
= 58.97%
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