Question

A radio station would like to estimate the proportion of listeners who heard and remembered a...

A radio station would like to estimate the proportion of listeners who heard and remembered a specific advertisement. How large a sample of listeners would the radio station need to take to estimate this proportion to within a margin of error of 0.08 (E = 0.08) using a 95% Confidence Level. The radio station has no guess of what the true proportion (p) actually is? n = [A]

Homework Answers

Answer #1

The following information has been provided:

Since no estimate of the population proportion p is provided, we use the estimate p = 0.5 (which corresponds to the worst-case scenario).

The critical value for the significance level α=0.05 is zc​=1.96. The following formula is used to compute the minimum sample size required to estimate the population proportion p within the required margin of error:

Therefore, the sample size needed to satisfy the condition , and it must be an integer number, we conclude that the minimum required sample size is

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