Question

Joseph is interested in conducting a survey about which rides at EPCOT need to be updated to maintain their futuristic themes. Therefore, he e-mails his questionnaire to all the imagineers who work at Walt Disney World. Which sampling approach did Joseph employ?

Group of answer choices

Random sampling

Quota sampling

Purposive sampling

Systematic sampling

Answer 1

Solution:

The correct answer is:

Purposive sampling

Explanation:

Purposive sampling is a non-probability sampling in which the subjects are chosen by the researcher according to the predefined criteria. Therefore, purposive sampling depends upon the judgment of the researcher when it comes to selecting the sample. In the given sampling approach, the researcher emails his questionnaire to all the Imagineers who work work at Walt Disney World, therefore, the sampling method used is Purposive sampling