Question

# Jugui is a cleaning solution. Jugui Industries has launched a new exposure (ad) campaign. The company’s...

Jugui is a cleaning solution. Jugui Industries has launched a new exposure (ad) campaign. The company’s research department believes that 40% of the customers who currently do not use Jugui will buy it the next time they need a cleaning solution. Other researchers studied customer loyalty associated with Jugui. These studies found that 80% of the customers who uses use Jugui will by it again the next time they need a cleaning solution.

Write the data provided in probability form and write the complements.

**P(next purchase is Jugui | current purchase is Jugui) = ____

**P(next purchase is not Jugui | current purchase is Jugui) = ___

**P(next purchase is Jugui | current purchase is not Jugui) = ___

**P(next purchase is not Jugui | current purchase is not Jugui) =___

Please don't hesitate to give a "thumbs up" in case you're satisfied with the answer

We have been asked conditional probability but we can answer these questions directly. Also, we have used the complement method wherever required.

**P(next purchase is Jugui | current purchase is Jugui) = .80

**P(next purchase is not Jugui | current purchase is Jugui) = 1-P(next purchase is Jugui | current purchase is Jugui) =

= 1-.80 = .20

**P(next purchase is Jugui | current purchase is not Jugui) = 0.40

**P(next purchase is not Jugui | current purchase is not Jugui) = 1-P(next purchase is Jugui | current purchase is Jugui) =  1 - .40 = .60

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