Question

A marketing research consultant hired by Coca-Soda is interested in determining if the proportion of customers...

A marketing research consultant hired by Coca-Soda is interested in determining if the proportion of customers who prefer Coca-Soda to other brands is at least 60%. The correct set of hypotheses to test this is

Homework Answers

Answer #1

Solution:

Given:

if the proportion of customers who prefer Coca-Soda to other brands is at least 60%.

That is we have to test if

Null hypothesis is always = type or or type

Alternative hypothesis is either < type or > type or type.

Thus hypothesis are

vs  

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
A marketing research company hired by Pepsi is interested in estimating the proportion of cola customers...
A marketing research company hired by Pepsi is interested in estimating the proportion of cola customers in Ontario who prefer Pepsi to other brands. A simple random sample of 120 Ontario cola customers was selected and 45% of them reported favoring other brands over Pepsi. What is the upper limit of the large sample 95% confidence interval for the true proportion of cola customers in Ontario who prefer Pepsi to other brands? (Hint – use 6 decimal places for intermediate...
The marketing manager for an automobile manufacturer is interested in determining the proportion of new compact-car...
The marketing manager for an automobile manufacturer is interested in determining the proportion of new compact-car owners who would have purchased a passenger-side inflatable air bags if it had been available for an additional. The manager believes that (from historical data) that the proportion of customers want side air bags is different from 30%. Suppose that a survey of 200 new compact-car owners is selected and 79 indicate that they would have purchased the air bags. At α = 0.10...
A market research firm is interested in determining the proportion of households that are watching a...
A market research firm is interested in determining the proportion of households that are watching a particular sporting event. To accomplish this task, it plans on using a telephone poll of randomly chosen households. What is the smallest number of households to be included into a sample if the firm wants to be 97.5 % certain that its proportion estimate is correct to within ±1.5%? Explain your answer.
The marketing manager for an automobile manufacturer is interested in determining the proportion of new compact-car...
The marketing manager for an automobile manufacturer is interested in determining the proportion of new compact-car owners who would have purchased a knee airbag if it had been available for an additional cost of $300. The manager believes from previous information that the proportion is 0.30. Suppose that a survey of 200 new compact-car owners is selected and 79 indicate that they would have purchased the knee airbag. If you were to conduct a test to determine whether there is...
In marketing, response modeling is a method for identifying customers most likely to respond to an...
In marketing, response modeling is a method for identifying customers most likely to respond to an advertisement. Suppose that in past campaigns 31.6% of customers identified as likely respondents did not respond to a nationwide direct marketing campaign. After making improvements to their model, a team of marketing analysts hoped that the proportion of customers identified as likely respondents who did not respond to a new campaign would decrease. The analysts selected a random sample of 1500 customers and found...
A marketing research firm estimates the proportion of potential customers preferring a certain brand of lipstick...
A marketing research firm estimates the proportion of potential customers preferring a certain brand of lipstick by selecting a sample of 100 women who come by their booth in a shopping mall on a specified day. Of the 100 sampled, 65 women stated a preference for brand A. a. What is the target population of this study? b. Did the marketing research firm select a simple random sample? c. Assume this is a random sample: How would you estimate the...
A marketing research wants to find the proportion of adult women in Flagstaff, Arizona who are...
A marketing research wants to find the proportion of adult women in Flagstaff, Arizona who are interested in a new high-quality running store. From a list of all residential addresses in Flagstaff, the firm selects a random sample of 200, mails a brief questionnaire to each, and finds out that 60% replied that they are interested in a new high quality running store. In this study, the list of all residential addresses in Flagstaff is: A. the parameter of interest...
You have been hired by the Coca-Cola Company to determine if students at University prefer Coke...
You have been hired by the Coca-Cola Company to determine if students at University prefer Coke or Pepsi. A taste test was performed where students were given two identical cups and were asked to taste both drinks. They had to report which drink they prefer. It was found that 69 out of 125 students indicated they preferred cup that contained Coke. 1. (4 pts) What is the random variable in this problem? Does the random variable have a binomial distribution?...
his emplyer informed him that no more than 60% of customers prefer soft shell tacos, while...
his emplyer informed him that no more than 60% of customers prefer soft shell tacos, while the rest prefer hard one. he decided to observe the next 120 customers and observed that 80 of them ordered soft one a set up and test the appropriate hypotheses using a significance level of 0.02 assuming that all customers are independent of each other b if he wished to use a significance level of 0.05, determine an appropriate rejection region for his test...
1.) A university dean is interested in determining the proportion of students who receive some sort...
1.) A university dean is interested in determining the proportion of students who receive some sort of financial aid. Rather than examine the records for all​ students, the dean randomly selects 200 students and finds that 118 of them are receiving financial aid. Use a 95​% confidence interval to estimate the true proportion of students who receive financial aid. a.) 0.59+/-0.068 b.) 0.59+/-0.005 c.) 0.59+/-0.002 d.)0.59+/-0.474 2.) Fill in the blanks. The owner of​ Get-A-Away Travel has recently surveyed a...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT