Question

Vi Warshowski is an ad executive and has been given the Ben & Jerry's account. She...

Vi Warshowski is an ad executive and has been given the Ben & Jerry's account. She is trying to figure out what kind of model she should use for the print ad. Her hypothesis is.:An Ad with a kid eating ice cream will sell more ice cream than with an adult. Comment on whether this is a well stated hypothesis. Why or why not? Points are for the reasoning provided to back your answer.

Math   Statistics-And-Probability   
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Answer #1

This is a well stated Hypothesis as given below:

H0: Null Hypothesis: 2 (An Ad with a kid eating icecream will not sell more icecream than with an adult)

HA: Alternative Hypothesis: 1 > 2 (An Ad with a kid eating icecream will sell more icecream than with an adult) (Clam)

This Hypothesis satisfies the requirements of a well stated Hypothesis as follows:
(i) The Hypothesis is a statement, not a question.

(ii) The Hypothesis is clear without any ambiguity

(iii) The variables are clearly written

(iv) The Hypothesis is testable

(v) It is falsifiable.

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