Question

Hi,

I am asked to find what type of measurement of scale is being used (nominal, ordinal, interval, ratio) for the variable of "the nature of a joke" for example, benevolent joke or good-humored joke.

Also what type of measurement of scale (nominal, ordinal, interval, ratio) is being used for the type of reaction, for example negative emotion or positive emotion.

Answer 1

There are four levels of measurement as follows.

• Nominal- These are named variables. There is no ordering.
• Ordinal- These are named variables having proper ordering.
• Interval- These are named variables having proper ordering. There is proportionate interval between variables.
• Ratio- These are named variables having proper ordering. There is proportionate interval between variables. Absolute zero can be accommodated.

Thus we can conclude as follows.

• The nature of a joke is measured in nominal scale.
• The type of reaction is measured in ordinal scale.