Question

A manager of a local coffee shop analyzes the relationship between advertising and sales by reviewing...

A manager of a local coffee shop analyzes the relationship between advertising and sales by reviewing the store’s data for the previous six months.

Advertising (in $100s) Sales (in $1,000s)
20 15
25 18
30 20
22 16
27 19
26 20
a.

Calculate the mean of advertising and the mean of sales. (Round your answers to 2 decimal places.)

             Mean
  Advertising   
  Sales   
b.

Calculate the standard deviation of advertising and the standard deviation of sales. (Round your answers to 2 decimal places.)

     Standard Deviation
  Advertising      
  Sales      
c-1. Calculate the covariance between advertising and sales. (Round your answer to 2 decimal places.)
  Covariance   
c-2.

Interpret the covariance between advertising and sales.

No correlation
Positive correlation
Negative correlation
d-1.

Calculate the correlation coefficient between advertising and sales. (Round your answer to 2 decimal places.)

  Correlation coefficient   
d-2.

Interpret the correlation coefficient between advertising and sales.

Strong positive correlation
Weak negative correlation
Strong negative correlation
Weak positive correlation
No correlation

Homework Answers

Answer #1

Sol:

use excel functions to get the answers:

Advertising data is from B2:B7 and sales data is from C2:C7

To get averge of advertising

=AVERAGE(B2:B7)

=25

To get averge of sales

=AVERAGE(C2:C7)

=18

             Mean
  Advertising 25
  Sales    18

Solutionb:

To get stddev for advertsing

=STDEV.S(B2:B7)

=3.577709

To get stddev for sales

=STDEV.S(C2:C7)

=2.097618

2.097618
Standard deviation
Advertising 3.58
Sales 2.1

Solutionc-1

use excelfunction covariance .s

=COVARIANCE.S(B2:B7;C2:C7)

=7

COVARIANCE=7

Since covariance is large and positive there is positive relationship

Solutionc2:

Positive correlation

Solutiond-1=CORREL(B2:B7;C2:C7)

r=0.93

there exists a strong positive correlation

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