Question

Q77 Name any two (2) methods of collecting primary data. [2 Marks]

DO NOT WRITE THE ANSWER - USE WORD FORMAT.

NO PLAGIARISM ACCEPTED IN THE ANSWER.

Answer 1

Primary data may be collected either through observation or through direct communication with respondents in one form or another through personal interviews. There are several ways of collecting pri­mary data.

These may be:

(i)

. Observation Method:
In observation method, the information is sought by way of investi­gator’s own direct observation without asking from the respondent. The main advantage of this method is that it is free from subjective biasness, as it is free from respondent’s willingness. It is, however, an expensive and time consuming method. Moreover, the information provided by this method is very limited and some of the more busy people like executives may not be accessible to direct observation.

ii. Interview Method:
Primary data may be collected either through personal interviews or through telephonic interviews: