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You are interviewing mall shoppers about the stores they shop at in the mall. The marketing...

You are interviewing mall shoppers about the stores they shop at in the mall. The marketing research firm you are working for has told you that shoppers in this mall are 60% female and 40% male and they would like the final group of study participants to reflect this ratio. The research is exploratory and will not involve any statistical testing, so you are NOT required to select participants randomly. What sample technique would be most appropriate to fulfill the requirements of this mall-intercept study?

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