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Domino’s marketing manager would like to whether the importance of the Price attribute (Q2b) differs based...

  1. Domino’s marketing manager would like to whether the importance of the Price attribute (Q2b) differs based on the respondent’s age groups (Q5). Suppose the manager wants to be 95% certain (α=0.05). Answer the following questions.
    1. What are the Independent (IV) and the dependent variable (DV)?
    1. What are the null and the alternative hypotheses?
Math   Statistics-And-Probability   
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Answer #1

What are the Independent (IV) and the dependent variable (DV)?

The independent variable (IV) for the given scenario is given as respondent’s age groups (Q5) and the dependent variable (DV) for this scenario is given as Price attribute (Q2b).

What are the null and the alternative hypotheses?

Null hypothesis: H0: The importance of the Price attribute (Q2b) do not differs based on the respondent’s age groups (Q5).

Alternative hypothesis: Ha: The importance of the Price attribute (Q2b) differs based on the respondent’s age groups (Q5).

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