Question

Which statement about scanner data (such as that collected in supermarkets by machines) is FALSE, as compared to standard mail diary panel data?

Select one:

a. Scanner data collects more extensive purchase data.

b. Scanner data measures are considered to be extremely obtrusive.

c. Scanner data are collected mechanically, resulting in improved accuracy.

d. Scanner data measures (actual) purchase behavior rather than reported behavior.

Answer 1

Solution:
Its answer is b i.e. Scanner data measures are considered to be extremely obtrusive this statement is false about scanner data as compared to standard mail diary panel data. While measures are unobtrusive.
While all statements like "Scanner data collect more extensive purchase data", "Scanner data are collected mechanically, resulting in improved accuracy", and "Scanner data measures (actual) purchase behavior rather than reported behavior" are a true statement about scanner data as compared to standard mail diary panel data.

So its answer is b i.e. Scanner data measures are considered to be extremely obtrusive.