Question

Question: Based on this output, can the retailer conclude that the opinion of the store managers on the whether the recently-launched social media strategy is effective is dependent on which region they belong to? Use a chi square test and a level of significance of 0.05.

A national retailer has completed an internal survey on its social media strategy. The key question in the survey is whether the stores managers think that the recently-launched social media strategy is effective. The following is the output of a statistical analysis of the data:

	Social Media Strategy is effective
Store Managers	No	Yes
West Region	15	35
Central Region	10	28
East Region	45	50

Answer 1