During a co-op term, a BBA student worked for a company that manufactured screens for cell phones. She was asked to determine if a new product, a screen defroster (for use by skiers and others spending time outdoors in the cold) should be manufactured in the current production facility (in-house) or out-sourced. The payoff table (in $ 000) is shown below along with probability information the marketing department provided.
Probability |
Action |
||
Event |
In-house |
Out-source |
|
Recession |
0.2 |
$150 |
$220 |
Stable |
0.2 |
$240 |
$350 |
Expansion |
0.6 |
$390 |
$300 |
Determine the optimal action based on Maximin. (2 mark)
Calculate the Expected Monetary value (EMV) for each action. Based on EMV what is your decision?
Calculate the Expected Value of Perfect Information (EVPI).
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