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There are FIVE approaches to explain the formation of satisfaction: Evaluation of Quality Equity Theory Attribution...

There are FIVE approaches to explain the formation of satisfaction:

  1. Evaluation of Quality
  2. Equity Theory
  3. Attribution Theory
  4. Experientially Based Affective Feelings
  5. Expectancy Disconfirmation Paradigm

Using TWO of the approaches listed above, describe two experiences where you were satisfied (or not satisfied) with a purchase. Discuss any marketing implications you can draw from these experiences.

Math   Statistics-And-Probability   
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