Question

1) Which of the following is NOT true about conjoint analysis?

Group of answer choices

a. In a conjoint design, too many attributes may cause fatigue in the respondent and few attributes may not be comprehensive.

b. A conjoint study process consists of three stages; the first stage is the designing the study, the second stage is obtaining data from respondents, and the third stage is evaluating product design options.

c. Conjoint designs allow the customer to make trade-offs among various attributes.

d. Conjoint studies are not helpful in identifying product designs that maximize market share or other marketing performance measures.

2) One disadvantage of using a penetration pricing is that the high unit profit margins will attract new competitors into the market.

Group of answer choices

a. True

b. False

3) Last year, CornerStone Cafe sold 1,000 bagels for a retail price of $1.00. This year, it raised the price to $1.25 and sold 850 bagels. Based on this data, what is the price elasticity coefficient for this item.

Group of answer choices

a. 1.20

b. 1.67

c. 0.60

d. 0.20

4) The market skimming strategy works best when:

Group of answer choices

a. Supply is greater demand

b. Demand is price elastic

c. Demand is greater than supply

d. There is significant competition

5) Based on the below chart, which one of the following can be true?

Group of answer choices

a. A price slightly above $1 would allow Zach to fully recover his costs.

b. A price slightly below $8 would allow Zach to fully recover his costs.

c. A price at $8 would allow Zach to fully recover his costs.

d. Both a and b

Answer 1

1 )Conjointdesigns allow the customer to make trade-offs among various attributes.(ans)

The following is NOT true about conjoint analysis....

Hence c is the ans

Reason--the conjoint design is

the optimal market research approach for measuring the value that consumers place on features of a product or service. This commonly used approach combines real-life scenarios and statistical techniques with the modeling of actual market decisions....hence the above statement is false clearly...

Note-if there is any understanding problem regarding this please feel free to ask via comment box..thank you