Classify characteristics of the metrics for each subject (i.e. categorical, ordinal, interval or ratio)
Countries:
years 2014,2015,2016:
Survey scale:
Sample size:
month/day:
World:
Quality:
Ease of use:
Service:
Age:
What is your age? |
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Education:
What is the highest level of education you have completed? |
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Spending:
On average, how much do you pay for beauty and hygiene products
or services per year? -------------------------------------------------------------------------------------------------------------------------------------------- |
Ad Frequency:
|
Steriotype:
On average, how many of those advertisements, if at all, specifically subscribe to gender roles and stereotypes? ------------------------------------------------------------------------------------------------------------------------------------------------------- |
Reinforcing: On the following scale, what role, if any, do these advertisements have in reinforcing specific gender stereotypes?
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Transform:
To what extent do you agree that empowerment advertising, which
explicitly communicates the unique ----------------------------------------------------------------------------------------------------------------------------------------- |
|
Nominal Scale:
Nominal variable are categorical variables, whose categories are mutually exclusive.They can be simply viewed as labels.An observation can belong to only of the possible categories.
eg. Colour- Red, Green, Blue, Yellow.
Ordinal Scale:
Ordinal variables are similar to nominal variables in that they represent distinct categories.However they have a definite order.
eg. Level of satisaction- Very Satisfied, Satisfied, Not satisfied.
Interval or Ratio scale:
Variables measured in interval or ratio scale are continuous in nature.Difference of observation matters in interval scale, whereas ratio scale has an additional feature of a well defined absolute zero.
eg: Interval : Temperature (in degrees) - 0,10,30,40,60 (Here, zero doesn't mean no temperature)
Ratio: Income (in $) - 0,25,60,80,100 (However, here, zero clearly indicates no income)
From the given characterestics,( possible values given within braces)
We find that Sample size (100,150,240) , Age ( 9,25,42), Spending ($10,$25,$60), Ad frequency (12,8,5), Steriotype (6,3,1),Empowerment % ( 5%,9%,23%) are continuous variables.
They can be measured in either interval or ratio scale.
Variables like Countries, Years (2014,2015,2016), survey scale (3 point, 5 point, 7 point),Month /Day represent mutually exclusive categories, such that an observation can belong to any one of the possible categories.
They are measured in nominal scale.
The variables Quality (inferior/low, medium, superior/high) ,Ease of use (1,2,3 -in an increasing order of ease),Education levels,Reinforcing scale and Transform (Strongly agree, agree,neutral,disagree and strongly diasgree) indicates categories that are in a pre defined order.Here, one level is superior to the other in a specific order.
They are measured in ordinal scale.
Summarizing,
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