Question

1. MODERATION EFFECT

Table 10.20: Result of Hierarchical Regression Analysis (Customer Loyalty)

Independent variables	Dependent variable: Customer Loyalty
	Step 1	Step 2	Step 3
Primary independent variables
Trust	0.250*	0.223*	0.287*
Commitment	0.122	0.131	0.089
Communication	0.293**	0.301**	0.164*
Conflict Handling	0.293**	0.301**	0.164*
Moderating variable
Gender		-0.105*	-0.096
Interaction effects
Trust    x Gender			0.509**
Commitment    x   Gender			-0.050
Communication   x   Gender			-0.416*
Conflict Handling   x Gender			-0.416*
R2	0.239	0.307	0.432
Change in R2	0.239*	0.068I*	0.125*
Change in F	14.97*	2.23*	4.92*
Note: Significance at: *p < 0.05 and **p < 0.01

Question : Determine whether the hypothesis is supported or not supported based on table above,

Hypothesis	Relationships	Decision
H1a.	TRUST has significant relationship with CUSTOMER LOYALTY
H1b.	COMMITMENT has significant relationship with CUSTOMER LOYALTY
H1c.	COMMUNICATION has significant relationship with CUSTOMER LOYALTY
H1d.	CONFLICT HANDLING has significant relationship with CUSTOMER LOYALTY
H2a.	The relationship between TRUST and CUSTOMER LOYALTY will be moderated by GENDER.
H2b.	The relationship between COMMITMENT and CUSTOMER LOYALTY will be moderated by GENDER.
H2c.	The relationship between COMMUNICATION and CUSTOMER LOYALTY will be moderated by GENDER.
H2d.	The relationship between CONFLICT HANDLING and CUSTOMER LOYALTY will be moderated by GENDER.

Answer 1

H1a. Supported, because its p-values in the 3 steps are all less than the 0.05 significance level.
H1b. Not Supported, because its p-values in the 3 steps are all greater than the 0.05 significance level.
H1c. Supported, because its p-values in the 3 steps are all less than the 0.05 or 0.01 significance level.
H1d. Supported, because its p-values in the 3 steps are all less than the 0.05 or 0.01 significance level.
H2a. Supported, because the interaction "Trust x Gender" has a p-value less than the 0.01 significance level.
H2b. Not Supported, because the interaction "Commitment x Gender" has a p-value greater than the 0.05 significance level.
H2c. Supported, because the interaction "Communication x Gender" has a p-value less than the 0.05 significance level.
H2d. Supported, because the interaction "Conflict Handling x Gender" has a p-value less than the 0.05 significance level.