A magazine is considering the launch of an online edition. The magazine plans to go ahead only if it is convinced that more than 30% of current readers would subscribe. The magazine contacted a simple random sample of 500 current subscribers, and 175 of those surveyed expressed interest. What should the company do? Test appropriate hypotheses and state your conclusion.
Z test statistic
Z=
P value=
Solution :
This is the right tailed test .
The null and alternative hypothesis is
H0 : p = 0.30
Ha : p > 0.30
n = 500
x = 175
= x / n = 175 / 500 = 0.35
P0 = 0.30
1 - P0 = 1-0.30=0.70
Test statistic = z
= - P0 / [P0 * (1 - P0 ) / n]
=0.35 -0.30 / [(0.30*0.70) / 500]
= 2.44
Test statistic = z = 2.44
P(z >2.44 ) = 1 - P(z < 2.44 ) = 1 - 0.9927
P-value = 0.0073
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