Solution
(a)
Experimental Units:
Experimental units are the batches of the product being sold and some might also say that the stores are the experimental units.
(b)
Response Variables:
The number of units of the product that are sold is the response variable.
Factors:
The display type and pricing schemes are the factors.
(d)
Levels of each factor: Display type has three levels:
Normal display space interior to an aisle, normal display space at the end of an aisle, and enlarged display space. Pricing scheme has three levels: regular price, reduced price and cost.
(e)
Treatments:
Each treatment is a combination of a level of display type and a level of pricing scheme.
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